External Social Media and Digital Campaigns Consultant                          Jun 2021 - Aug 2021

International Committee of the Red Cross (ICRC), Gaza


·       Launched and managed funded advertising campaigns to raise awareness among Palestinians about the importance of COVID-19 vaccination.

·       Developed and executed multiple advertising campaigns targeting diverse demographics.

·       Data collection.

·       Analyzed campaign performance metrics and provided detailed reports and actionable recommendations.

·       Collaborated with project partners, such as the Ministry of Health, to ensure campaign alignment and effectiveness.

·       Trained and developed the staff of partner organizations to enhance their skills in social media management and campaign execution.

·       Utilized data-driven strategies to optimize campaign reach, engagement, and impact.